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Fundraising Program Introduction Thank you for your interest in the unique, private labeled fundraising programs of Spero Mountain Coffee. Recently, a Denver Post article entitled Nonprofit Groups Face High Demand, Low Funds stated that "Nationwide, organizations that once saw double-digit growth in fundraising now struggle twice as hard to raise money..." In this economic environment, organizations need new approaches to fundraising. As the article went on to state, "To survive, charity organizations must operate more like businesses, focusing more closely on solid financial statements, lean operations and savvy marketing…" Spero Mountain Coffee was created to assist with that very goal. Spero utilizes solid business principles and exciting marketing concepts to help drive revenue to its benefactor organization partners. Spero Business Principle #1 - Sell a Product That is in Demand!
Many organizations sell things people really do not want to buy. Their supporters may purchase sparingly out of obligation, but why not sell a product that people love? According to the latest report by the National Coffee Association, 114 million Americans drink coffee. Coffee is the second largest traded commodity in the world after petroleum! "Fresh Cup" magazine published an article in its September 2002 issue citing a Cone-Roper survey which indicates 81% of American consumers are likely to switch brands to support a cause when price and quality are equal. Combine these astounding statistics and you have the potential for a powerful fundraising program!Spero Business Principle #2 - Make it Easy for the Organization!
Spero offers several program choices including Passive and Active Programs. Regardless of which program you choose, Spero Mountain Coffee's fundraising programs are virtually turnkey. We handle the hassles for you.Spero Business Principle #3 - CREATE RESIDUAL INCOME!
Nothing will help an organization more financially than to create an ONGOING REVENUE STREAM. Standard fundraisers must be repeated time after time in order to keep the dollars flowing. Spero's fundraisers, however, will continue to produce income for you with no additional effort from your organization. In addition, utilizing Spero's programs on a regular basis can compound your income year after year! Our fundraisers drive your supporters back to our website through the specialized labeling and marketing on your private labeled packages. Each website order generates additional revenue for your organization when supporters designate you as the benefactor.There are some coffee companies that "throw in" a fundraising component to their operations and some fundraising companies that include coffee along with their cookie dough, Christmas wrapping and chocolate sales. Spero Mountain Coffee's primary purpose is to tap the thriving coffee market to create fundraising opportunities for "Benefactor" organizations while assisting as many Third World micro-farmers and partner groups as is possible. This is a core component of our mission, not just a side venture. We would be pleased to add you to our growing list of Benefactor organizations. Do not hesitate to call us with any questions or simply go to our "Contact Us" page and request our introductory packet be mailed or emailed to you. Don't wait. Get started today! |
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